Thursday, December 26, 2013

The Daily Stat: Shopping for Things Brings Emotional Benefits

  Daily Stat - Harvard Business Review

December 25, 2013

Shopping for Things Brings Emotional Benefits


Research participants who had viewed a movie clip of a sad scene (the death of a boy's mentor in The Champ) registered a sadness decline of 2.28 points (on a 100-point scale) as a result of shopping for small quantities of office supplies such as ball-point pens, according to a study led by Scott Rick of the University of Michigan. The research underscores that making shopping choices helps to restore a sense of personal control over one's environment and thus helps alleviate sadness, the researchers say.

SOURCE: The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness


Email Facebook Twitter LinkedIn GooglePlus



PREVIOUS STATS




ADVERTISEMENT

 

No comments:

Post a Comment