The Daily Stat: Why You Must Have the Same Brand Salsa for Your Chips

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile NOVEMBER 26, 2012 Why You Must Have the Same Brand Salsa for Your Chips When simultaneously using multiple items, consumers prefer products of the same brand, a phenomenon that overwhelms their preexisting brand preferences. Research participants who were consuming a nonfavored brand (of chips, say) chose the same brand of a complementary product (salsa, for example) over a favored brand more than 60% of the time, on average, across four product categories, say doctoral student Ryan Rahinel and Joseph P. Redden of the University of Minnesota. People seem to believe that products under the same brand umbrella are somehow designed to go well together, the researchers say. Source: Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable Share Today's Stat: FEATURED PRODUCT HBR Guide to Persuasive Presentations Ebook + Video Case Study EBook + Video Now Available TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the "HBR Guide to Persuasive Presentations" will help you: (1) Win over tough crowds, (2) Organize a coherent narrative, (3) Create powerful messages and visuals, (4) Connect with and engage your audience, (5) Show people why your ideas matter to them, and (6) Strike the right tone, in any situation. Available exclusively through HBR.org: Ebook + Video! Purchase of the "HBR Guide to Persuasive Presentations" ebook includes a 20-minute video case study. ADVERTISEMENT Follow the Stat: BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done PREVIOUS STATS Newspapers Make Politicians Behave Better Sometimes It's a Bad Idea to Let Customers Complain Kids in Big Families Get Less, but Achieve More It's Not Work That's Keeping Us from Interacting Declines in Home Equity Shrink Charitable Donations Why You Feel Broke When You're Raising a Child When Walmart Arrives, Other Supermarkets Shape Up Wide-Faced CEOs' Companies Perform Better Would You Recommend Your Job to Your Children? In Parts of Spain, Unemployment Is Worse than in Gaza Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "The Daily Stat" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)