Are you having trouble viewing this email? If so, click here to see it in a web browser. | | | | | | | | | | NOVEMBER 16, 2012 | Declines in Home Equity Shrink Charitable Donations | | Households increase their gifts to charity by nearly 1% for every 10% increase in home equity. That's about 10 times the effect of increases in other types of wealth such as stocks and bonds, say Chau Do and Irina Paley of the U.S. Treasury. The finding may be ominous for charities: A long-lasting 20% decline in U.S. home equity would mean a $52-per-homeowner decrease in donations, or about $3.8 billion less for charities nationwide, the researchers say. | | Source: Altruism from the house: The impact of home equity on charitable giving | | | | | | FEATURED PRODUCT | | | HBR Guide to Persuasive Presentations Ebook + Video Case Study | | eBook + Video Now Available | | TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the "HBR Guide to Persuasive Presentations" will help you: (1) Win over tough crowds, (2) Organize a coherent narrative, (3) Create powerful messages and visuals, (4) Connect with and engage your audience, (5) Show people why your ideas matter to them, and (6) Strike the right tone, in any situation.
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