Holiday Discounts Are a Dangerous Drug

Are you having trouble viewing this email? If so, click here to see it in a web browser. MARKETING HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile Holiday Discounts Are a Dangerous Drug Marco Bertini For retailers, price cuts can be as addictive as they are destructive. Know Your Customers Wherever They Are Josh Leibowitz, Kelly Ungerman, and Maher Masri Four keys to tracking customers across media and channels. Read more. Marketers, Go Back to Basics Dorie Clark Innovation is great — but not before you've leveraged what you've already got. Read more. How to Calculate the Value of a Like Dan Zarrella Do the math. Read more. The Heart of Change: Real-Life Stories of How People Change Their Organizations Ebook Now Available Why is organizational change so hard? Because in order to make any transformation successful, you need to change people's behavior. Now with an updated cover, The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change — and produce spectacular results. Traditional Marketing Planning Is Wrong for Your New Venture Peter Whalen and Samuel S. Holloway A more nimble approach can help scrappy start-ups succeed. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Marketing" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)