Management Tip of the Day: Use Sound Bites to Make Your Presentation Stick

Are you having trouble viewing this email? If so, click here to see it in a web browser. HOME   |   TIPS   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   STORE RSS   |   Mobile NOVEMBER 23, 2012 Use Sound Bites to Make Your Presentation Stick Clear and well-articulated presentations are a pleasure to listen to, but they won't necessarily be remembered. On the other hand, great quotes get picked up and repeated — whether at the water cooler, in blog posts, or on social media. Embed these types of sound bites when you want to make a speech memorable: Rhythmic repetition. Repeat a key word or phrase at the beginning, middle, or end of sentences. Use this rhetorical device throughout the presentation and people will walk away remembering that word or phrase. Concrete comparison. Use a simile or metaphor to help your audience understand your message and recall it later. Slogan. Deliver a concise statement that's easy to remember. For example, Steve Jobs said "reinvent the phone" several times at the iPhone launch and the phrase ended up in PCWorld's headlines the next day. Today's Management Tip was adapted from the HBR Guide to Persuasive Presentations. Buy the book and learn what it takes to be an effective speaker » Share Today's Tip: FEATURED PRODUCT HBR Guide to Persuasive Presentations Ebook + Video Case Study TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the "HBR Guide to Persuasive Presentations" will help you become a better speaker. Available exclusively through HBR.org: Ebook + Video! Purchase of the "HBR Guide to Persuasive Presentations" ebook includes a 20-minute video case study. This video features author Nancy Duarte walking you through tips covered in the Guide and is available to download (as an mp4 file) or to stream online. ADVERTISEMENT Follow the Tip: PREVIOUS TIPS Ask These 3 Questions Before Joining that Start-Up Energize Your Network New Job? Only Make the Sacrifices You Want To Keep Your Team Small A Better Way to Brainstorm in Groups Maintain Control When Conducting a Job Interview Make Your To-Do List Work If You Both Work, Stay Happy Help Your Multitasking Colleague Break the Habit Manage a Challenging (and Valuable) Employee All Previous Tips BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done Introducing Mobile ManageMentor Powered by the proven content of Harvard ManageMentor™ iTunes >> Android >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Management Tip of the Day" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every day. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)