If you want to advance your career, people need to know what you're an expert in. But you shouldn't go around bragging about everything you know. Instead, display your expertise in ways that are helpful to your colleagues. For instance, you could volunteer to host a lunch-and-learn about a topic you've been researching that's relevant for your industry. Or you could write something on the topic for the company newsletter. You could even offer advice or respond to queries on the corporate intranet. Don't assume that these kinds of opportunities are distractions from your "real work" or that no one pays attention to them. Even if your lunch-and-learn is sparsely attended, for example, higher-ups are almost always paying attention to how knowledge and best practices are shared. Putting your expertise out there could get you noticed by a senior person who appreciates that you're sharing your ideas publicly.
Adapted from "How Women Can Develop — and Promote — Their Personal Brand," by Dorie Clark
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