When "Creative Destruction" Destroys More than It Creates

Are you having trouble viewing this email? If so, click here to see it in a web browser. STRATEGY HOME   |   BLOGS   |   THE MAGAZINE   |   BOOKS   |   AUTHORS   |   STORE RSS   |   Mobile When "Creative Destruction" Destroys More than It Creates Chris Zook Most corporate failures are self-inflicted. Act Fast, but Not Necessarily First Frank Partnoy Using the OODA (observe, orient, decide, act) Loop to make better decisions. Read more. Every Company Should Build a Second Corporation Grant McCracken Staying on top in an unpredictable world. Read more. Aligning Strategy and Sales Video How to connect what your people sell with your business goals. Read more. Who Do You Want Your Customers to Become? HBR Single According to MIT innovation expert Michael Schrage, if you aren't asking this question, your marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn't go far enough — you must ask them to become something different instead. With practical tips and real-world examples from Google, Facebook, Starbucks, and Apple, Who Do You Want Your Customers to Become? will liberate you and your team — and turn your innovation efforts on their head. The Smart Way to Make Profits While Serving the Poor Erik Simanis Boost margins at the bottom of the pyramid. Read more. ADVERTISEMENT BEST SELLERS HBR's 10 Must Reads: The Essentials HBR's Must Reads Library Set Guide to Persuasive Presentations Guide to Better Business Writing Guide to Getting the Right Work Done ADVERTISEMENT Introducing HBR's Morning Advantage The Harvard Business Review Morning Advantage delivers the latest business ideas from beyond HBR.org directly to your inbox every morning—and it is free! Sign up today >> UNSUBSCRIBE   |   UPDATE YOUR PROFILE   |   MORE EMAIL NEWSLETTERS   |   PRIVACY POLICY Was this email forwarded to you? If so, sign up to start receiving your own copy. ABOUT THIS MAILING LIST You have received this message because you subscribed to the "Strategy" email newsletter from Harvard Business Review. If at any point you wish to remove yourself from this list, change your email address, or sign up for other email newsletters and alerts, please visit the Harvard Business Review Email Newsletter Preference Center. OPT OUT If you do not wish to receive any email messages from Harvard Business Review, click here. ADVERTISE WITH HBR This enewsletter is read by thousands of decision makers every month. Learn more about connecting your brand with this audience. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)