Improve Your Marketing Performance

Having trouble viewing this email? Click here to see it in a web browser. IMPROVE YOUR MARKETING PERFORMANCE Here are some of our most popular marketing titles that are sure to spark your interest, and help you and your team improve your marketing performance. Who Do You Want Your Customers to Become? by Michael Schrage Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. Product #11245 (PDF Download) Yours for only $3.99* BUY NOW Measuring Marketing Performance by Gail McGovern and John A. Quelch An in-depth, interactive CD-ROM presentation that will show you how to create a marketing dashboard that will reveal the true performance of your company's marketing activities. Professors John Quelch and Gail J. McGovern, both of the Harvard Business School faculty, explain and illustrate each step along the way toward keeping senior management informed of how your marketing strategies are attracting, cultivating, and retaining customers. Product #507701 (CD-ROM) Yours for only $69.00* BUY NOW Marketing Essentials: Harvard ManageMentor Online Module Written especially for non-marketing managers, this module includes fundamentals that will help people throughout the organization better understand the importance of marketing and how it relates to them. Includes tools and techniques for determining a customer's lifetime value, and developing a marketing strategy. Product #6789Z (Online Module**) Yours for only $39.95 **One-year single user license. BUY NOW How to Make Your Case in 30 Seconds or Less by Nick Wreden If you ran into Warren Buffet on the street, would you know what to say? Having an "elevator speech" ready to go at a moment's notice will enable you to make the most of once-in-a-lifetime communication opportunities. Here, we present eight tips for being prepared with a winning pitch. Product #C0201E (PDF or Hard Copy) Yours for only $4.50* BUY NOW The Intention Economy: When Customers Take Charge by Doc Searls In this book Doc Searls describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. As customers become more independent and powerful, and the Intention Economy emerges, only organizations that are ready for the change will survive, and thrive. Where do you stand? Product #12789 (Hardcover) Yours for only $27.00* BUY NOW Creating a Marketing Plan: An Overview Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. Product #2564BC (PDF or Hard Copy) Yours for only $6.95* BUY NOW Harvard Business Essentials: Marketer's Toolkit: The 10 Strategies You Need to Succeed Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. Product #7626 (Paperback) Yours for only $24.95* BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01361. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2012 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)