Marco Iansiti and Karim R. Lakhani
AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years.
Packed with examples — including many from the most powerful and innovative global, AI-driven competitors — and based on research in hundreds of firms across many sectors, Competing in the Age of AI is your essential guide for rethinking how your firm competes and operates in the era of AI.
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