Featuring Thomas Malnight, professor and faculty director of the Business Transformation Initiative at IMD in Lausanne, Switzerland | | Thursday, January 23, 2020 | 12:00 – 1:00 PM Eastern Time (ET) | | Complimentary Video Webinar | | | | |  | | | | | Thomas Malnight
Professor of Strategy and General Management, IMD | | | | | ABOUT THE EVENT
Research into the key strategies of high-growth companies reveals a surprising conclusion: One of the key drivers of success in these organizations is a strategy with purpose at its core. Purpose is often mentioned as an add-on to create organizational alignment and boost employee morale and commitment. But for many high-growth companies, purpose has become a core element of the company's fundamental strategy. In these high-growth companies, purpose plays two important strategic roles: - It helps enable companies to redefine their playing field. Purpose serves as a guide in completely redefining the playing field, propelling companies to expand into high-growth areas.
- It allows companies to reshape their value proposition. Focus on reshaping the value proposition often leads to innovative new products, services, and business models.
On January 23, Thomas Malnight of IMD in Lausanne, Switzerland — coauthor of the recent HBR article "Put Purpose at the Core of Your Strategy" — will lead a live, interactive Harvard Business Review webinar. Malnight will discuss: - How organizations can develop a meaningful, actionable purpose
- How organizations can implement a purpose-driven strategy
- The benefits of putting purpose at the core of strategy
During the HBR webinar, Malnight will share real-world case studies of high-growth companies that have put purpose at the core of their strategy and will provide practical advice for making purpose part of your strategic core. To learn how to place purpose at the core of your strategy and the advantages of doing so, join Thomas Malnight and HBR on January 23. | | | Copyright © 2020 Harvard Business School Publishing,
an affiliate of Harvard Business School.
All rights reserved.
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