The Power of Little Ideas David Robertson with Kent Lineback Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. “The Power of Little Ideas” argues there’s a “third way” that is neither sustaining nor disruptive—but low-risk and high-reward. This powerful, practical book illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, have used this approach to stave off competitive threats and achieve great success. |
No comments:
Post a Comment