The Power of Little Ideas
by David Robertson with Kent Lineback
“Disrupt yourself or be disrupted!” is the relentless message business leaders hear. Conventional wisdom today says that to survive, companies must move beyond incremental innovation and invest in some form of radical innovation. “The Power of Little Ideas” argues there’s a “third way” that is neither sustaining nor disruptive. This low-risk, high-reward strategy has three key elements: Creating a family of complementary innovations around a product or service; The complementary innovations work together to carry out a single strategy or purpose; Crucially, innovation around the key product does not change the central product in any fundamental way. Aimed at leaders seeking strategies for sustained innovation “The Power of Little Ideas” provides a logical, organic, and enduring third way to innovate.
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