Built for Growth
HBR Press Book
Are You a Driver, an Explorer, a Crusader, or a Captain?
Many factors shape the success or failure of a new business, whether it’s a startup or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur—and what drives his or her motivation, decision making, and leadership style. In Built for Growth, Chris Kuenne and John Danner describe four distinct types of successful entrepreneurial personalities—and show how each is motivated, makes decisions, manages, and leads their businesses differently. Use this book as your guide to building a successful business—from startup to scale-up.
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