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Tools for success – only from HBR. Master these essential skills with our interactive business tools. PRICING FOR PROFIT  MARKET SIZING  CUSTOMER LIFETIME VALUE  Pricing For Profit Maximize your bottom-line with the right price. Purchase now, and learn how to: Make profit-maximizing calculations Analyze your results and make informed pricing decisions Speak confidently about pricing concepts and terminology ONLY $29.95. SHOP NOW Market Sizing How big is the market? Determine your product's potential and learn how to: Compile market sizing data Calculate the potential market Turn results into data-driven marketing and development plans ONLY $39.95. SHOP NOW Customer Lifetime Value Target your most valuable customers and Invest in the ones that count - learn how to: Pinpoint which customers are most profitable over time Make informed investment decisions More effectively manage your customer portfolio ONLY $39.95. SHOP NOW Browse more tools from HBR: HBR Tools: Return on Investment $29.95 HBR Tools: Understanding EBITDA $24.95 HBR Tools: SWOT Analysis $24.95 SHOP HBR TOOLS HBR.ORG  |  TOPICS  |  THE MAGAZINE  |  BOOKS  |  CASES  |  STORE  |  SUBSCRIBE TO HBR  UNSUBSCRIBE  |  NEWSLETTER  |  PRIVACY POLICY  CONTACT Copyright © 2016 Harvard Business School Publishing, an affiliate to Harvard Business School.  All rights reserved. Harvard Business Publishing,  60 Harvard Way, Boston, MA 02163 CUSTOMER SERVICE: 800 988 0886 (US/Canada) +1 617 783 7500 (outside the US and Canada) If you do not wish to receive any email messages from Harvard Business Review, click here.