Friday, January 8, 2016

The Daily Stat from Harvard Business Review

 


THE DAILY STAT: Harvard Business Review

January 07, 2016

Products Aimed at Women Cost More than Those Aimed at Men


Products made for girls and women cost 7% more, on average, than similar products marketed to boys and men, according to an investigation by the New York City Department of Consumer Affairs. Researchers compared nearly 800 products that were identical aside from gender-specific packaging, finding that women’s products were more expensive 42% of the time, while men’s products cost more only 18% of the time. This was especially true for grooming products: on average, women paid 48% more for hair care items like shampoo, conditioner, and gel, and 11% more for razor cartridges. The results suggest an “insidious form of gender discrimination,” according to DCA Commissioner Julie Menin.

Source: Why you should always buy the men's version of almost anything


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