Are you having trouble viewing this email? If so, click here to see it in a web browser. |
November 27, 2013 Looking for a New Leader? Share Your Company’s Story Companies make products and provide services, but they also make meaning. A company's story or narrative allows customers to apply that meaning to their own lives, which encourages loyalty. Preserving this core narrative should be your company's first priority if senior leadership changes. Take time to unearth and understand the authentic story that drove the company to its current success. When looking for a replacement, credentials count, but you need someone who also understands the power of your history. How do prospective candidates respond to your organization's narrative? Ask what first actions a prospective leader would take to support the company's story. By recruiting a leader who is truly committed to advancing your company's core narrative, your organization will set itself up for an easier transition and greater future success. Adapted from "If Your Leader Departs, Preserve the Company's Story First," by Ty Montague. |
PREVIOUS TIPS |
FEATURED PRODUCTThe First 90 Days App for iPhone and AndroidMAKE YOUR NEXT CAREER TRANSITION A SUCCESS.Download The First 90 Days App today to help you stay ahead of the game. Download on the App StoreDownload on Google Play |
FEATURED PRODUCT25%* Off $40 PurchaseLimited Time Offer!Place at least a $40 order online today at hbr.org and receive a 25%* discount on books, ebooks, articles, cases and more! |
Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing 60 Harvard Way Boston, MA 02163 CUSTOMER SERVICE: 800-545-7685 (US/Canada) 1-617-783-7600 (outside the U.S. and Canada) |
No comments:
Post a Comment