Twitter is an important way for professionals to learn about their industries, build relationships, and extend the impact of their work. Even Twitter enthusiasts can be overwhelmed by the sheer volume of tweets and the velocity of conversations, but Twitter lists—groups of individual Twitter accounts—can help focus your attention. You can quickly focus in on updates from the people you really want to hear from—industry experts, well-networked colleagues, and clients—simply by looking at your two or three most crucial lists. Separate your incoming tweet stream into lists by thinking about:
- Development: Who do you want to learn from? Section out the smartest people you know or want to know.
- Interactions: Which relationships do you want to initiate or strengthen? Engage with the people who will have the greatest impact on your effectiveness by mentioning and retweeting them.
- Goals: What do you want to accomplish? Tune into the people and conversations that support your aspirations.
Adapted from
Work Smarter with Twitter and HootSuite, by Alexandra Samuel. 
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