Thursday, November 14, 2013

How to build a compelling business case

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MAKE A CASE NOBODY CAN REFUTE Harvard Business Review
HBR Guide to Building Your Business Case
Ebook + Tools
When you're pitching a new product or service, proposing a process improvement, or seeking funds for a start-up, a persuasive business case is absolutely essential. Because if you can't secure support, your project's dead in the water — and perhaps your reputation as well.
But where do you start? Your company doesn't have business case templates, online resources are anything but credible, your Finance colleagues don't have the bandwidth to help — and time is running out.
Enter the HBR Guide to Building Your Business Case eBook + Tools. This powerful and easy-to-use resource can help you craft a compelling case no matter what your business objective.
View preview of HBR Guide to Building Your Business Case Ebook + Tools »
HBR Guide to Building Your Business Case eBook + Tools
ORDER NOW
Product #16980E
Ebook/PDF
Ready-to-use tools and templates.
Along with the HBR Guide to Building Your Business Case eBook, you'll get downloadable tools and templates to use again and again, every time you need to build a strong case. The tools will help you get started right away — gathering the right information, crunching the numbers, and making persuasive presentations more easily than you imagined.
You'll get:
  • Two annotated sample business cases with ROI worksheets
  • Customizable business case and ROI templates
  • Several methods for determining ROI (breakeven, payback, net present value, internal rate of return)
With the Guide, tools and templates, you'll learn to:
  • Align your business need with strategic goals
  • Analyze risks and opportunities
  • Calculate ROI
  • Tell stakeholders a compelling story
  • Secure the resources you need
Download the HBR Guide to Building Your Business Case Ebook + Tools today for only $39.95!
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