Tips for Giving a Persuasive Presentation. In the run-up to the new year, we're resharing some of our favorite tips from 2019. When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today: - Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed to the welfare of others, and you will gain their trust.
- Logos. Use data, evidence, and facts to support your pitch.
- Pathos. People are moved to action by how a speaker makes them feel. Wrap your big idea in a story that will elicit an emotional reaction.
- Metaphor. Compare your idea to something that is familiar to your audience. It will help you clarify your argument by making the abstract concrete.
- Brevity. Explain your idea in as few words as possible. People have a limited attention span, so talk about your strongest points first.
| | | | Today’s Tip | | Tips for Giving a Persuasive Presentation | In the run-up to the new year, we're resharing some of our favorite tips from 2019. When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today: - Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed to the welfare of others, and you will gain their trust.
- Logos. Use data, evidence, and facts to support your pitch.
- Pathos. People are moved to action by how a speaker makes them feel. Wrap your big idea in a story that will elicit an emotional reaction.
- Metaphor. Compare your idea to something that is familiar to your audience. It will help you clarify your argument by making the abstract concrete.
- Brevity. Explain your idea in as few words as possible. People have a limited attention span, so talk about your strongest points first.
| | This tip is adapted from “The Art of Persuasion Hasn't Changed in 2,000 Years,” by Carmine Gallo | | |  | | Don’t miss a single article. | | Unlimited access to digital articles, the Magazine Archive, and HBR’s 50 best-selling articles — yours with a subscription. | | | | |  | | Newsletter | | The Big Idea | | A deep dive into the most pressing topics facing businesses today. | | | | | | | | | | | |
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