Tuesday, August 23, 2016

The Best Salespeople Do What the Best Brands Do

 


THE WEEKLY HOTLIST: Harvard Business Review

August 22, 2016

The Best Salespeople Do What the Best Brands Do

By Denise Lee Yohn


Employee retention

Why People Quit Their Jobs

Tech surveillance and social media monitoring point to new triggers.


Motivating people

The Dark Side of High Employee Engagement by Lewis Garrad, Tomas Chamorro-Premuzic

Burnout, for one thing.


Stress

Millennials Are Actually Workaholics, According to Research by Sarah Green Carmichael

And it's changing the way Americans take vacation.


Marketing

Use Big Data to Create Value for Customers, Not Just Target Them by Niraj Dawar

Think beyond the next transaction.


Managing people

Why Is Micromanagement So Infectious? by Niko Canner, Ethan Bernstein

Stop it before it spreads.


Race

The Organizational Reasons Police Departments Don't Change by Barbara Armacost

"Rogue cops" are actually an institutional problem.


Marketing

What Airbnb Understands About Customers' "Jobs to Be Done" by Karen Dillon

Not everyone wants to feel like a tourist.


Giving feedback

How to Make Feedback Feel Normal by Joseph Grenny

A moving company's unusual approach to improving performance.


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