Tuesday, November 4, 2014

The Daily Stat from Harvard Business Review

  Daily Stat - Harvard Business Review

November 03, 2014

The Gluten-Free Lifestyle Comes in from the Fringe


After a decade of books and articles questioning the healthfulness of gluten, a third of Americans now say they are trying to eliminate the protein from their diets and nearly 20 million people contend that they regularly experience distress after eating gluten-containing products such as bread, Michael Specter writes in The New Yorker. Restaurant customers ordered more than 200 million gluten-free dishes last year, and gluten-free has evolved into a complete lifestyle, with companies offering gluten-free weddings and gluten-free vacations.

SOURCE: Against the Grain


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