Thursday, May 2, 2013

The Daily Stat: Sales of Certain Lottery Tickets Dip When Temperatures Climb

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MAY 2, 2013
Sales of Certain Lottery Tickets Dip When Temperatures Climb
Daily sales of Missouri Lottery scratch tickets in St. Louis County decreased by $594 for every 1-degree (Fahrenheit) increase in the outdoor temperature, an effect that was less pronounced for easier-to-play lottery games such as Powerball and Lotto, say Amar Cheema of the University of Virginia and Vanessa M. Patrick of the University of Houston. People's reduced willingness to play complex lottery games when the mercury rises appears to be due to the psychologically depleting influence of warm temperatures, which reduce performance on complex tasks, the researchers say.
Source: Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
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Management Tip of the Day: 2 Strategic Choices You Have to Make

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MAY 2, 2013
2 Strategic Choices You Have to Make
Every business leader should be able to create a good strategy. Think of it as the intersection of two critical dimensions: where to play and how to win there. First, decide the regions, customer segments, product categories, and channels in which you will operate. Strategy is about doing some things and not others, so make clear where you won't play as well. Then, find a distinctive way to win on your chosen playing field. Going to the same market with the same strategy as your competitors is a terrible move. Choose specific activities that are different from your competitor's. For example, if your competitor leverages its supply chain to have the fastest delivery cycle, don't try to compete on speed. Instead, focus on customer experience or product quality.
Harvard Business Review Blog Today's Management Tip was adapted from "The Two Choices to Make in Strategy" by Roger Martin.
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