With new initiatives, we often assume we need a smaller team to get the job done. But there are advantages to bringing in a broader group of people: you capture more ideas and build a sense of community. Next time you’re tasked with an initiative, consider using an ecosystem-focused approach. Start by deliberately seeking out different perspectives. Recruit the people who will be affected by your new product or service, and pay special attention to those who provide support services or add-ons. Having the right people is more important than having the right idea. Bring this curated group together either in person or virtually to trade ideas, share perspectives, and contribute to the initiative. You should ask these people to commit something — time, attention, expertise, or funding — toward the initiative. After this initial meeting, continue to cultivate relationships with those who have contributed and committed to the initiative.
Adapted from "To Innovate, Think Like a 19th-Century Barn Raiser," by John Geraci and Christopher Chavez
