Wednesday, September 7, 2016

How to Manage Managers

 


THE WEEKLY HOTLIST: Harvard Business Review

September 06, 2016

How to Manage Managers

By Amy Gallo


Marketing

An Emotional Connection Matters More than Customer Satisfaction by Alan Zorfas, Daniel Leemon

Research shows you need to tap into deep, unspoken needs.


Talent management

Research: Millennials Can't Afford to Job Hop by Sylvia Ann Hewlett, Joan Snyder Kuhl

They're ready to commit to their employers — and want the same in return.


Communication

How to Deal with an Office Soapboxer by Alicia Bassuk

Even if that person is you.


Entrepreneurship

Being a Successful Entrepreneur Isn't Only About Having the Best Ideas by Andy Molinsky

You have to know how to execute on them too.


Marketing

Extracting Insights from Vast Stores of Data by Rishad Tobaccowala, Sunil Gupta

Here's how Amazon, Heineken, and BuzzFeed do it.


Customers

Know Your Customers' "Jobs to Be Done" by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.


Giving feedback

The Gender Gap in Feedback and Self-Perception by Margarita Mayo

A study of MBA students.


Analytics

The Reason So Many Analytics Efforts Fall Short by Chris McShea, Dan Oakley, Chris Mazzei

They disrupt the balance of power in the C-suite.


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