The Daily Alert from Harvard Business Review

 

November 02, 2015 Content Is Crap, and Other Rules for Marketers By Greg Satell Build an ongoing relationship with consumers.

Coaching How 1% Performance Improvements Led to Olympic Gold by Eben Harrell An interview with the former head of British Cycling. Sustainability Keeping Up with the "Clean Label" Movement by Andrew Winston Consumers want transparency and clear language. Analytics Smart Benchmarking Starts with Knowing Whom to Compare Yourself To by Raul Valdes-Perez How to avoid tunnel vision. Career planning When Someone Asks You for a Reference by Rebecca Knight How to handle the request—and what to actually say (or write) to a recruiter.

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