Wednesday, May 1, 2013

The Daily Stat: Why You Indulge More When You Pay for Snacks with Cash

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MAY 1, 2013
Why You Indulge More When You Pay for Snacks with Cash
Consumers who paid with cash at a frozen yogurt store consumed 45% more calories than those who paid with credit or debit cards, Rajesh Bagchi of Virginia Tech and Lauren Block of Baruch College report in a study of 125 customers. Their research suggests that paying cash is more painful than paying with a card, and that cash-paying consumers indulge more to alleviate the negative mood brought on by the pain of spending. The researchers point out that low-income consumers, who tend to have less access to cards, are particularly vulnerable to this effect.
Source: Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?
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Management Tip of the Day: Use Your Online Network to Test Ideas

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Management Tip of the Day
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MAY 1, 2013
Use Your Online Network to Test Ideas
Most managers today understand the importance of reaching out to colleagues through LinkedIn, following and being followed on Twitter, and actively participating in corporate social media initiatives — but fewer know how to effectively use these networks. One way is to gather information by testing proposals and strategies, inside and outside your organization. Float an idea and see how many "likes" or retweets it gets. Or direct certain groups of people to an online survey. The feedback might help you persuade a reluctant boss or client to come around to your point of view.
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