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Thursday, October 2, 2014
There's a better way to budget.
Wednesday, October 1, 2014
The Daily Stat from Harvard Business Review
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October 01, 2014 Online Bootlegging Surges AheadDespite crackdowns and arrests by U.S. authorities, illegal file sharing still accounts for a large proportion of online traffic: Media analytics firm Tru Optik reports that of the nearly 10 billion movies, television shows, and other files downloaded globally in the second quarter of 2014, only about 6% were legal, according to The New York Times. Attitudes haven't changed much either: A study by Microsoft Research found that young internet users tend to not see a problem in lifting images from shows or movies for use in their works (although they become angry when their own works are used without permission), the Times says. SOURCE: The Unrepentant Bootlegger |
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Kristi Peterson
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The Management Tip of the Day from Harvard Business Review
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October 01, 2014 Tell a Good Story When Presenting a Business Case Even with a thoroughly prepared business case, you'll only earn support for your project with a memorable, winning delivery. Don't be tempted to let facts and figures do the persuading for you – craft an emotional story. It can be as simple as outlining the need, impact, and solution; you just need to present what's at stake through a clear arc. Grab your audience's attention by immediately identifying the business need you are trying to address. Next, weave an emotional appeal or human connection into your narrative – maybe by showing the effects of a proposed customer management system with testimonials from real customers, or describing how the data-sharing project you want to expand helped employees stay connected during a major outage. Avoid relying on slides too much. And always have an elevator pitch ready. Adapted from " The Right Way to Present Your Business Case" by Carolyn O'Hara. |
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Mariana George
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